Out of all three promos, this one is my favorite. The background was hand drawn, scanned, and used with the green screen footage I shot.
This Ouija board is something the band had previously used. I animated it with additional layers of texture. Then, the song was edited and layered to fit the tone & length of time allotted.
This particular promo deviated from what I had done with the other two pieces. Instead of a lockup with animation beside it, I cut the little ghost guy in, and altered the type for the band's name. I think it worked a little better with the 'Soul' type, and the change in branding lends itself to the band's established style.