This particular promo deviated from what I had done with the other two pieces. Instead of a lockup with animation beside it, I cut the little ghost guy in, and altered the type for the band's name. I think it worked a little better with the 'Soul' type, and the change in branding lends itself to the band's established style.
Typography Final: Dead Man's Bones
A final project for Typography for Digital Media. The assignment was without many boundaries, other than focus on type & to choose a band or album to advertise. Experimentation was encouraged. Our prime example was the Radiohead Kid A anti-campaign using their bear logo that was heavily featured on MTV. All assets are my own with the exception of the music. The logo/bug was designed to fit within the style & images already associated with Dead Man's Bones, but to also tie all three of the promos together.